The Project
Supported in part by the Yolo-Solano Air Quality Management District, Studio Creatch is developing an engaging, puppet-centric PSA to boost bicycle/e-bike safety and sustainable travel. We’re teaming up with local stakeholders and organizations to form an expert advisory board, ensuring our guidance is rooted in community-focused best practices. We’ll use what we learn to craft a series of whimsical, high-energy videos that will break down critical safety and operation topics into accessible segments for riders of all ages. By promoting safe habits and the environmental benefits of electric-assist transit, we are building a cleaner, safer future together. Join us in making our local streets more vibrant—one ride at a time.
Our Goals
The overarching goal is to encourage the adoption of alternative modes of transportation by instilling public confidence in bicycling and e-biking by providing information that will:
- Prevent e-bike related accidents and injuries
- Bring awareness to related health benefits/positive environmental impacts
Alongside our advisory partners, we are identifying and exploring the best ways to address subject matter including but not limited to:
-
- Choosing The Bike For You
- Wearing and Fitting Helmets
- Pre-Ride Safety Checks and Bike Care
- Following Rules of the Road
- E-Bike Precautions/Benefits and Information for Parents
- Using Busses and/or Trains
- Environmental/Health Benefits & Anti-idling
Our Audience
The primary target audience for this project are students in late elementary and early junior high schools. However, taking inspiration from the Muppet Show and Schoolhouse Rock, we intend to make the video an engaging teaching tool for all ages, including parents and other adults considering the adoption of electric assisted transportation options.
How You Can Help
Studio Creatch is assembling a team of local stake holding partners in the realms of bike/e-bike safety and public education. We continue to seek a diverse range of partnering organizations to help ensure that our approach takes into account as many perspectives as possible, and that our finished product reaches the communities that need it the most. Listed below are a number of ways you can contribute!
Become a Sponsoring Partner
-
- Help us fund the project and make it shine!
Join the Yolo-Solano Air Quality Management District and help this project reach as many people as possible, locally and beyond!
Join our Advisory Board
-
- Provide direct feedback during our research and development process
- Assist in distribution of the materials upon their completion
Our growing Advisory Board currently includes representatives from Sacramento Area Bicycle Advocates (SABA), Solano Transit Authority, Civic Thread, Yolo County Health and Human Services Agency’s Traffic Safety Division, Sacramento Police Department, Woodland Police Department, Citrus Heights Police Department, Jibe North Natomas, Davis Joint Unified School District, and the Winters Joint Unified School District.
Become an Outreach/Distribution Partner
-
- Assist in distribution the materials upon their completion
- Connect our team with others who could benefit from the materials
Our growing list of Outreach and Distribution Partners currently includes the Yolo County Office of Education, Safety Center (Safetyville USA), and The Culture C.O.-O.P..
Get in Touch
Contact us using the form below if you or your organization are interested in answering the call.
Start on Your Next Project
We work with a variety of companies to tell stories through our work.
If you have a project in mind, reach out to us! We are a group of creative and innovative professionals who turn ideas into reality. Our clients have brought many projects to us, and they are now masterpieces in their training libraries.